Privacy

    Privacy and analytics

    Last updated August 29, 2026

    Anonymous first-party funnel measurement

    We measure visits to our commercial comparison pages, eligible CTA impressions, affiliate-link clicks, important internal navigation, and CTA dismissals. This helps us understand which pages and placements are useful.

    What the first-party system stores

    Events can include the page path, CTA and placement labels, offer or brand, displayed rank, destination host and landing path, referring host, UTM campaign fields, broad device class, and two-letter country code. Affiliate destination query strings and full referring URLs are not stored.

    Temporary page-visit measurement

    A random page-visit ID exists only in browser memory so related impressions and clicks on one page can be counted together. It is replaced when you navigate to another page and disappears when the page is closed or reloaded. Our analytics does not store an identifier in cookies, localStorage, or sessionStorage. We do not collect raw IP addresses, email addresses, full user-agent strings, or device fingerprints in this system.

    Retention and access

    Detailed anonymous events are retained for 13 months. Daily aggregate counts are kept permanently so we can compare long-term site performance. Detailed analytics are visible only to an allow-listed owner account.

    Other analytics

    We use Vercel Web Analytics for anonymous aggregate traffic statistics and Vercel Speed Insights for real-world performance measurement. Vercel Web Analytics does not use third-party cookies. We do not use Google Analytics or session replay.

    Affiliate links

    Some outbound links are affiliate links. We may earn a commission if you purchase after following one, at no additional cost to you. Our first-party click records do not by themselves show whether a purchase occurred.